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JUMP START!

Effective. Affordable. Public Relations

for SMALL BUSINESS, ENTREPRENEURS, START-UPS, CREATIVES + MAKERS

Disrupt your industry -

and take your business to the next level

in 8 super-charged, super-fun weeks

 

2017 SESSION KICKS OFF MARCH 13TH!

 
 
 

JUMP START! is an 8-week, virtually conducted accelerator program -

where serious business owners deep-dive into a complete suite of services specifically designed for Small Businesses, Entrepreneurs & Start Ups.

 

Join us for our 2017 Session, kicking off MARCH 13th -

and learn what over 100+ super passionate, ultra-driven, business-minded hustlers already have -

 

How to efficiently, effectively and affordably manage and maximize your PR and Marketing efforts 

to make THIS your most profitable year EVER !

 

Just hit PLAY and see for yourself!

 

"well THAT sounds cool...but what exactly IS JUMP START! ? "

 

JUMP START! Is award-winning custom public relations representation paired with best practices education, long-term planning & transparent tools presented with turnkey sensibility through an artfully constructed, virtually conducted, 8-week campaign.

 

Conducted virtually via modules released weekly consisting of standing call-ins, videos and custom designed, industry specific templates, tools and PR insider how-tos on a  specifically defined, pre-outlined weekly focus  – participants receive hard deliverables- including direct tools to seamlessly get in front of the journalists, outlets and influencers who need to hear about your business - designed to build upon each other and rev up the businesses public profile for the long haul.

 

 
JUMP START!ers open for business!

 

JUMP START! Guides participants through establishing, refining and maximizing the efficiency of items such as:

Digital identity - Media Kit, Tear Sheet & Collateral Materials - Press Releases & Distribution Ÿ Social Media Ÿ- Core Messaging and Pitching Media Ÿ - Content Creation - Audience Identification & Research - ŸReputation Management & Crisis PR - Experiential Marketing and Non-Traditional Media Exposure

And much MUCH more!

 

  • No classes to attend - access from anywhere in the world!
  • Call-in support offered every week at multiple convenient times
  • All weekly sessions transcribed & recorded, participate on your schedule - NEVER fall behind!
  • Ready to use forms and templates to implement your new knowledge in real time
  • PROVEN content STRAIGHT from experts, used on the PR and Marketing Campaigns of our Fortune 100 Clients for almost a decade! 

 

PLUS !

we're not done after 8- weeks!

 

You'll get bonus tools and access to keep you accountable, and implement your new knowledge!

a custom designed, industry specific 12-month plan to keep your buzz humming, 

AND 

 access to 'office hours' coaching for 3 months after the program

 

That’s 18 months of custom Public Relations guidance for LESS cash than you would pay for ONE MONTH of representation at ANY reputable professional PR firm.

 

... and we've got ONE more benefit to make sure as your business grows you stay on top of the LATEST tools and insider trends ONLY available to publicists at the world's TOP firms 

INTRODUCING...

'LIFER STATUS'

EVERYONE who joins us for JUMP START! can access the content of future JUMP START! sessions -

FOREVER! 

Come back a brush up your know-how and learn ever-evolving tips and best practices at ANY future JUMP START! session FOR LIFE

 

 

Want a sneak peek? Check out these tip vids from our PR 101 Series where we dish the dirt on the secrets of the industry!

 

 

JUMP START! Is bridging the gap to make effective PR accessible & affordable (seriously!) - and get you to the next level

 

REMEMBER! In order for us to provide awesome custom representation

SIGN UPS PER SESSION ARE EXTREMELY LIMITED 


JUMP START! creator Rachael Glaws dishing the PR dirt, 2016

JUMP START! creator Rachael Glaws dishing the PR dirt, 2016

 
Participating in JUMP START! was really us, as owners, investing in ourselves - I’m not sure you can even measure the immense ROI for our business both short and long-term from our increased public relations knowledge and marketing insight gleaned from our participation in this program
— Shay, Los Angeles, CA
Easily one of the best investments we’ve made for the business.
— Bart & Ahmed, Washington D.C
JUMP START! really gave us courage - I’m not sure we would have been successful in launching without it.
— Nicole, Valley Forge PA
We were up and running for a year without so much as a one word press mention - JUMP START! changed everything - and we didn’t go broke doing it.
— Susan, Alexandria VA
Totally exceeded expectations - we’re having the best year we’ve had yet - and we had such fun. MASSIVE thanks to JUMP START!
— Whey N, Washington D.C
Flexibility was the biggest benefit of JUMP START! - knowing that I couldn’t fall behind made me much more comfortable deciding to spend the money on the program - and it’s paid off in spades!!!
— Alexa, Charleston, SC

" Well, obviously I want in... but how does JUMP START! work? What happens after I sign up? "

 

Awesome, Question - and we've got some really easy answers for you!

 

1. Sign Up and Access

Once you've signed up for the upcoming session of JUMP START! (Kicking off March 13th 2017!) you'll receive an email one week before session kick-off with complete access instructions including your log-in info and access times for:

 

1. Weekly Content Calls (2x a day, Mondays of each week, recorded and transcribed for further study or catch-up - approx 45 mins)

2. Open Office Hours Support Call-In and Chat (2x a day, 2x a week, 1 hour blocks)

3. Your JUMP START! Program Syllabus

4. Your FIRST take-away exercise and template: JS! Goal-Setting - to help you get clear and intentional on what you want to learn through your participation in JUMP START! and the results you hope to see

 

 

2. Prep for Success

Take the time to fill out your JS! Goal-Setting worksheet - we'll also give you a short list of materials you may have that it may be helpful to pull together in advance of program participation

 

 

3. The Program

Start your engines! On March 13th choose the call-in session that works best for your schedule, then -

1. Dial-in and get ready to get some serious knowledge in an easy to follow 45 minute session!

2. The next morning you'll receive your weekly take-away and templates via email, as well as links to the recorded calls from the previous day

3. Take your time over the rest of the week to work on your template and take-away - and if you need support or have Q's - dial into one of the office hours blocks over the course of the week!

4. Repeat!

 

Heres what we'll cover:

 

 

Phase 1: Setting The Stage

Weeks 1 -3 : Building the Platform for your success 

 

 

Week 01 | Website Evaluation  

  • Harnessing the PR/Marketing power of your site
  • Refine copywriting and brand message
  •  Best practices
  •  Functionality & Infrastructure
  •  Press must-haves

Take Away - Your Optimization Check list of must-include items for a refined web presence with a clear brand message maximized to inform users, boost conversions and engage press  

 

 

Week 02 | Your Media Kit

  • What is a Media Kit?
  • Utilization and Benefits
  • Kit Content
  • Format like the Pros
  • Supplemental Materials

Take Away - Your Media Kit Template: so you can easily pull together this integral piece of collateral for your business

 

Week 03 | Social Media

  • Evaluation of Social Media Presence 
  • What platforms are best for your biz
  • Maximizing online interactions 
  • How Social Media assists with press attraction
  • Best practices, automation and conversion for platforms

Take Away - Social Media Tune-Up checklist we personally use with our Fortune 100 clients, to refine your efforts for max results with manageable time spent

 

 

Phase 2: Writing the Script

Weeks 4 -6 : Defining and Amplifying your voice

 

Week 04 | Identifying your Audience

  • WHO you need to be targeting in the Press and through the Press
  • How Journalists use editorial calendars and how they work for you
  • Identifying your press allies and the 'low hanging fruit'
  • How to build relationships with journalists
  • Building your distribution contact HOTLIST

Take Away - 'HOTLIST How To' sheet - helping you maximize the effectiveness of your press push and get results

 

Week 05 | The Press Release

  • The 5 BIGGEST mistakes businesses make and how to avoid them
  • How to write a killer release - even if you're not a writer
  • Format like a pro 
  • Core Messaging + Additional Collateral
  • Crafting your 'Elevator Pitch'
  • Introduction to Press Release distribution strategy

Take Away - The 'Rules of the Release' step by step writing guide worksheet

*BONUS!* - Press Release Template for plug and play ease to pitch like a pro!

 

Week 06 | Distribution and Follow-Up Strategy

  •  Getting Organized for your Press Push!
  • Structuring your Distribution Strategy
  • How and when to follow-up to maximize pick-up
  • Subscription and Wire Services - how they work and are they for you?
  • Crisis PR - The best defense is a good offense
  • Its a marathon, not a sprint - thinking long-term for your release schedule 

Take Away - Your Distro check-list and worksheet -  to take you through your press push like a pro - and get the response the pros get!

 

 

Phase 3: Shining the Spotlight 

Weeks 7 -9 : Become a stand out in your market by taking your efforts to the next level with outside the box initiatives - and planning for long-term success!

 

Week 07 | The Ultimate Hype Man - Amplifying your brand through Content Creation

  •  Content Creation overview, what it is and how its used
  • Real world case studies of brand success through content creation
  • Mediums and Means - what will work for you on any budget
  • Exploring the psychology of the sale and a call to action
  • Schedule and Strategy - how to incorporate into your marketing plan efficiently 

Take Away - Your Master Marketing Plan Template - This super useful tool will help you map an effective strategy and schedule to promote any initiative in a multi-faceted, multi-platform manner - for massive results 

 

Week 08 | Experiential Marketing

  • Creating Sensory experiences for your audiences
  • Forging Emotional connections with your brand 
  • Not just for the big guys - how to identify and capitalize on your opportunities regardless of company size and budget
  • Why THIS is the future of public relations
  • ROI - Defining benchmarks of success and how to reach them

Take Away - Get the super, secret sauce RIGHT from one of the most successful agencies in the world - OURS! This step by step guide is the EXACT template we use to craft experiential strategies and execute events for our biggest and best clients - some of the most well known brands on EARTH!

 

The Grand Finale | The Next 12- Months

A successful PR strategy depends on two things…by this point in the campaign, you will be tired of us saying it… we’ll give you a hint, they both begin with 'C' ... you've got all the tools, you've got the knowledge - and WE know the strategy - lets set goals – and map out how to get there.

Take Away - Your customized road map calendar to guide you towards stellar success for the next 12 months.

 

 

 

 

 

Still Have Q's?

Explore the resources below! 

 

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Ready to get started? We thought so.